Kyle Bernhardt
creative direction + design
tvthumb.jpg

Miller Lite

National TV spots for Miller Lite beer launching design of the new bottle and the return of the original white can.

work-pageHeader-MillerLite.jpg
 

It's Miller Time

Whether we were concepting and writing TV for new product innovations, creating a cross-country fully integrated campaign with a summer blockbuster, hanging on set with Questlove or developing the new campaign look and producing the first two spots, we had a good run with Miller Lite. The mini fridge in our office was always fully stocked as an added perk. 

 


:30 national TV spot launching design of the new Miller Lite bottle.

Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Con Williamson
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Sr. Art Director: Kyle Bernhardt
Sr. Copywriter: Leanne Amann
Executive Producer: Dean Shoukas
Music Producer: Ryan Fitch
Director: Joachim Back

 

Agency: Saatchi & Saatchi, New York
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
ACD / Art Director: Kyle Bernhardt
ACD / Copywriter: Leanne Amann